Doozy Knowledge

  Service Marketing Triangle Service marketing triangle developed by ‘ Christian Gronross’. The service marketing triangle or the service triangle as it is commonly called, underlines the relationship between the various providers of services and the customers who consumes these services. The key players are labeled on the points of the triangle – company, customer, employees. Between these three points on the triangle, there are three types of marketing that must be successfully carried out for services to succeed – External marketing, Internal marketing, Interactive marketing. External Marketing : company and customer Internal Marketing : company and employees Interactive Marketing : customer and employees DIAGRAM      EXTERNAL MARKETING 1. External marketing is any communication to customer that     happens before service delivery. Companies use external     marketing to make promises to customers. 2. Forms of external marketing include a...

                        SERVICE                                    DISTRIBUTION                   Distribution (or place) is one of the four elements of  the marketing mix. Distribution is the process of  making a product or service available for the consumer or business user who needs it. This can be done  directly by the producer or service provider, or using indirect channels with distributors or  intermediaries. The other three elements of the marketing mix are product, pricing, and promotion. Service distribution channels comprise service firms, their intermediaries, and their customers.                   Types of                           Distrib...